In March 2007, Trilogy acquired 100% of a Dominican Republic wireless system, now known as Trilogy Dominicana, from Centennial Corporation. For the next twelve months, Trilogy overlaid and expanded the legacy CDMA with a new GSM network, strengthened the organization and revamped the commercial strategy. These efforts culminated in the April 2008 unveiling of Trilogy Dominicana’s new brand, Viva.

Dominican Republic Fast Facts: 

Population: 9.4 million
Languages: Spanish
Area: 48,380 sq km
GDP per Capita (PPP): $9,200
Currency: Dominican peso = 100 centavos
Teledensity: 9 telephone lines per 100 inhabitants
Wireless Operators: 4
Source: CIA World Factbook, World Bank, Trilogy Internal Reports

Market overview – The Dominican Republic occupies the Eastern two-thirds of the Caribbean island of Hispaniola and has a population of approximately 9.4 million people. Its fixed line penetration of less than 10% is below average for Latin America. The Dominican Republic has had strong economic growth since 2005, with the help of strict fiscal targets agreed to in a 2004 renegotiation of an International Monetary Fund standby loan. In addition, the Dominican Republic benefits from a healthy tourism industry (3.4 million tourists annually) and is the 7th largest trading partner for the United States (the source of about 80% of the Dominican Republic’s export revenues). Today, the Dominican Republic is one of the fastest growing Caribbean economies. Although the economy continues to grow at a respectable rate, unemployment and underemployment remains high. The recent implementation of the Central America-Dominican Republic Free Trade Agreement (CAFTA-DR) is anticipated to provide a benefit by boosting investment and exports.

Service offerings – Trilogy Dominicana’s service offerings include wireless voice and data services as well as broadband and the termination and origination of international long distance. It has an advanced 3G CDMA wireless network which is overlaid with EVDO to enable the provision of high-speed wireless broadband service. In addition, Trilogy Dominicana has a brand new GSM network which covers 100% of the existing CDMA network plus an expanded coverage footprint. Customers have three payment options: postpaid, prepaid and a hybrid plan. Trilogy Dominicana stresses a simple, compelling value proposition, quality of service, a technologically advanced network, convenient access and superior customer service.

Visit Trilogy Dominicana’s website at http://www.viva.com.do